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iPhone Android App In Business: Stores, Visibility, and Discovery

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The mobile revolution is here and now.  With iPhone 4.0 and iPad, Apple Inc, the one time moribund and diminutive competitor to the Wintel alliance, owes the phenomenal success to its ubiquitous AppStore that hosts close to a quarter million mobile apps with billions of download to date.  With the iPad/GPad, Google/Apple TV, Chrome OS, mobile apps are also expanding into new territories, which app developers had never experienced before.

With the deluge of mobile apps at ever increasing app stores from handset manufacturers and carriers in addition to Apple AppStore and Google Android Market, app developers and publishers now face a new set of challenges: how to ensure their apps are published at the best channels/stores, with the optimal visibility that can be hoped for? And how can smartphone users discover the right apps that suit their needs?

To explore the answers to these questions, SVCWireless Mobile Application SIG is pleased to present you the upcoming event on May 27th, 2010:

Mobile App in Business: Stores, Visibility and Discovery

A panel of mobile industry leaders and veterans will share with you:

-  Different App Stores

-  Marketing channels to ensure app visibility

-  App Discovery/Analytics Tools

-  Alternative devices (TV, Tablet, PCs).

This is an informative and stimulating event regardless whether you are a developer/publisher serious about getting your mobile app off the ground or a casual observer wanting to get exposure to mobile app landscape.  We at SVCWireless Mobile Application SIG cordially invite you to join us at this exciting event.

Date and Time:           6:30pm – 9:00pm                                 Thursday May 27, 2010

Venue:                         Pillsbury Winthrop Shaw Pittman LLP,

2475 Hanover Street, Palo Alto, CA

Agenda:                                              6:30pm to 7:00pm                   Registration and networking

7:00pm to 7:30pm                   Keynote

7:30pm to 8:30pm                   Panel and Q&A

8:30pm to 9:00pm                   Open Discussion and Networking

Registration Link:

https://www.123signup.com/register?id=msxnm

Admission:

Regular Member: Free

Associate Member/Non-Member: $10

Student: $5

Note: Snack and drinks will be provided. Due to the limited capacity, we highly recommend participants to register as early as possible.

Hosting Organization:

Mobile SIG

SVCWireless 2010 Program Team

Silicon Valley China Wireless Technology Association

Contacts:

Wei WU, wei.wu@svcwireless.org

David CAO, david.cao@svcwireless.org

David XU, david.xu@svcwireless.org

Tianbo LI, tianbo.li@svcwireless.org

Speaker Bios:

Greg L. Pickrell, Partner, Pillsbury Winthrop Shaw LLP

Mr. Pickrell is a partner in the Emerging Growth & Technology practice group in Pillsbury’s Palo Alto office. Mr. Pickrell has been a corporate and securities lawyer for over 25 years, with a focus on the representation of high-technology companies. His clients have reflected the growth of Silicon Valley and range from typical startups to the Fortune 500/Global 100 companies. He has broad experience advising companies in a wide range of technologies, including computer hardware, software, Internet, semiconductors, telecommunications and cleantech. He has a wealth of experience in transactions involving Asia, particularly China and Japan.

Mr. Pickrell started his legal career in Silicon Valley with the firm of Wilson Sonsini Goodrich and Rosati, which he left to found Coudert Brothers’ first Silicon Valley office. He also served as managing partner of that firm’s Tokyo office. He was a cofounder of the firm’s Shanghai Office and China Practice. Mr. Pickrell frequently speaks and writes on his various areas of practice including venture capital financing, mergers and acquisitions and international transactions.

Sean Galligan, VP of Business Development, Flurry

Sean is responsible for developing and managing Flurry’s distribution and partnership strategy with publishers, developers, operators, device manufacturers, and technology service providers.  Flurry provides mobile application analytics and marketing solutions to publishers and advertisers across four platforms: iPhone, Android, Blackberry, and Java.  As VP of Business Development for Flurry, Sean manages the team that works with Flurry’s 30,000+ developers and publishers.  Sean has 15 years of experience with major operators and start-ups in the telecommunications industry, serving in various management roles in business development, marketing and sales.  At Sprint, he was part of the team that launched the company’s e-Business and Mobile Computing business units and led the sales and channel marketing organizations for those businesses in the eastern region.  Sean holds a Bachelor of Science from Purdue University and a Master of Business Administration from Cornell University.

Vishal Gurbuxani, Co-Founder, Mobclix

Vishal is Co-founder at Mobclix (www.mobclix.com), the industry’s largest targeted mobile ad exchange — the first open marketplace for mobile developers, advertisers, ad networks and agencies. Mr. Gurbuxani was a Manager for the Accenture Technology Labs Group, which is a global team of 150 researchers and developers focused on laying out the go-to market strategy and technical vision for the 180,000 Employees at Accenture.  Mr. Gurbuxani focused on numerous projects within Enterprise Analytics and Insight, which included unifying marketing spend and advertising of products and services for the numerous Fortune 500 Clients. Most notably Mr. Gurbuxani managed and delivered the Vongo Platform for Starz Entertainment, which is a leading video delivery platform for user generated content as well as licensed and secure content.  Mr. Gurbuxani also managed and delivered a remote monitoring and diagnostic platform for Solar Turbines, which is estimated to bring in record numbers of dollars for Solar Turbines.  Mr. Gurbuxani has led global teams within India, Manila, and Europe to deliver services and solutions to drive business value and monetization for Accenture’s Fortune 500 clients.

Mr. Gurbuxani has also authored numerous patents for large scale device management and personalization. Many of the key insights that Mr. Gurbuxani has learned through driving business value through technical execution, have been cultivated for the Mobclix mobile platform.

Mr. Gurbuxani graduated with Honors from Santa Clara University with both an M.S. and B.S. in Computer Engineering.

Duc Haba, CTO, Motally inc.

Duc Haba has successfully founded and co-founded four technology companies. His illustrious technology career began at Xerox Research in Palo Alto (PARC) where he was a recognized leader in developing expert systems (6 patents filed). At Oracle, he programmed the first Oracle website and led a team of over 100 people to develop the Oracle Store. Duc was a founding member of Viant Inc., eCoupons.com, and GreenTomato Software. He loves to program mobile applications, heuristic learning systems and expert systems, and is an avid morning swimmer.

Anne-Louise Kardas, Strategic Business Development Manager, Sprint

Anne-Louise has been working with Sprint for the past 8 years, in various roles in business sales and most recently business development. She represents the “eyes and ears” of Sprint’s Product and Technology organizations in Silicon Valley to identify potential partnership opportunities that can enhance Sprint services. She works closely with the VC community, startups and developer groups in the Bay Area. Prior to Sprint, she worked for 5 years at Nortel Networks in their Enterprise and Professional Mobile Radio division. Anne-Louise graduated from the Institut d’Etudes Politiques of Paris and Pantheon-Assas University in Paris and spent a year in Mannheim University, Germany.

Bruce Jones, Sr. Developer Evangelist, GetJar, Inc.

GetJar is the largest independent app store and the best place for bringing a cross platform app to market.  Bruce comes to GetJar after being the App Development Manager at EventRadar, Chief Gecko at Savage Geckos, a futurist at Ford Motor Company and a bedouin C programmer in the deserts of Saudi Arabia.   Bruce has an MBA from the University of Chicago.

Source: mlogy.net 

Meet with ExtendLogic CEO at Mobile Forum: App Stores and Discovery by Telecomcouncil

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App Stores were the big story for 2009, and growth and interest in that sector is sure to continue through 2010. But there are definite fractures in the generic app store's foundations. The developers of mobile content are increasingly voicing growing dissatisfaction over likely obscurity, hyper-competition, shrinking margins, and that same bug-bear once again - fragmentation.
Research from one Telecom Council member reveals no fewer than 44 app stores emerged since 20083Q, with at least 7 more coming in 2010Q1. This leaves us with some questions to address:

What are the considerations for the app store operators (the carriers, handset vendors, OS makers, portals, etc.) as they try to carve themselves out a piece of this role?
Is it about revenue, or is it ownership of the relationship?
Can the industry possibly support this many storefronts?
What role does application discovery play?
Does discovery take place within a store, per the Amazon sales models, or across stores, per the Google search models?
Are there social networking solutions that can help sort through the 100,000+ apps out there?
For developers, a brief trend towards homogeneity has been halted, and tough decisions once again loom about the best path to market, getting noticed, and which app stores are most promising. What factors should developers be demanding of their channels? Are there differences between enterprise and consumer, between large and small ISVs? So many questions. At this meeting, you can learn best practices for answering them, communicate with your potential channel partners, spot trends, and make the connections that will get you to your next milestones.

This meeting is free for Telecom Council members, and $200 for non-members.

Details
When Thursday, March 18, 2010 8:30 AM - 2:00 PM


Share this Meeting
Where
Intel Campus
2200 Mission College Blvd.
Santa Clara, California 95054


http://www.telecomcouncil.com/eventlist.php
The Telecom Council Website
Hosted By http://www.intel.com
Sponsored By EnvIO Networks

Apple’s App Store Downloads Top Two Billion

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 CUPERTINO, California—September 28, 2009—Apple® today announced thatmore than two billion apps have been downloaded from its revolutionaryApp Store, the largest applications store in the world. There are nowmore than 85,000 apps available to the more than 50 million iPhone™ andiPod touch® customers worldwide and over 125,000 developers in Apple’siPhone Developer Program.

“The rate of App Store downloads continues to accelerate with usersdownloading a staggering two billion apps in just over a year,including more than half a billion apps this quarter alone,” said SteveJobs, Apple’s CEO. “The App Store has reinvented what you can do with amobile handheld device, and our users are clearly loving it.”

Today, iPhone and iPod touch customers in 77 countries worldwide canchoose from an incredible range of apps in 20 categories, includinggames, business, news, sports, health, reference and travel. With therecently introduced iTunes® 9, it’s now easier than ever to organizeand sync your apps right in iTunes and they will automatically appearon your iPhone or iPod touch with the same layout.

Apple ignited the personal computer revolution inthe 1970s with the Apple II and reinvented the personal computer in the1980s with the Macintosh. Today, Apple continues to lead the industryin innovation with its award-winning computers, OS X operating systemand iLife and professional applications. Apple is also spearheading thedigital media revolution with its iPod portable music and video playersand iTunes online store, and has entered the mobile phone market withits revolutionary iPhone. 

How will people in China download iPhone apps?

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Of cause, those one million folks in China who have jailbreak iPhones will not download from the Apple app store. But where?

What I found out, lots of people are using an desktop tool to download illegal copies of English iPhone apps.

Here is an new idea: the competitor or App Store.
http://news.cnet.com/8301-1035_3-10190573-94.html?tag=mncol;posts

As the result, making money by selling games and small apps in China will face a challenge. ExtendLogic’s interest is to help app publishers to release their IPs free with embedded ads in it. The questions is, can it make enough money from the ads? Maybe not a big money for lots of developers, but better than nothing.

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